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Tom Needham
Tom Needham
Guerrilla
Selling Optive eyedrops in unexpected environments like condom dispensers, or next to other lubes in stores.
TikTok
Dry-eye angst is mistaken for sensual flirtation. The Remedy? Eye Lube.
*Made using AI
Insight
Many more people are starting to realise the benefits of lube in sex. Yet when it comes to eyes, most leave them high and dry.
Prime Your Eyes
Positioning Optive Eye-Drops as lube for your eyes.
Idea
Proposition
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