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Tom Needham
Tom Needham
Guerrilla
Selling Optive eyedrops in unexpected environments like condom dispensers, or next to other lubes in stores.
TikTok
Dry-eye angst is mistaken for sensual flirtation. The Remedy? Eye Lube.
*Made using AI
Insight
Many more people are starting to realise the benefits of lube in sex. Yet when it comes to eyes, most leave them high and dry.
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Prime Your Eyes
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Positioning Optive Eye-Drops as lube for your eyes.
Idea
Proposition
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